From tapping into a wider investor pool to enjoying more flexible fundraising options, there
are a number of benefits to crowdfunding over traditional methods. Here are just a few of the
many possible advantages, which we'll cover in greater detail later in this guide:
Reach – By using a crowdfunding platform , you have access to thousands of accredited investors
who can see, interact with, and share your fundraising campaign.
Presentation – By creating a crowdfunding campaign, you go through the invaluable process of
looking at your business from the top level—its history, traction, offerings, address able
market, value proposition, and more—and boiling it down into a polished, easily digestible
package.
PR & Marketing – From launch to close, you can share and promote your campaign through social
media, email newsletters, and other online marketing tactics. As you and other media outlets
cover the progress of your fundraise, you can double down by steering traffic to your website
and other company resources.
Validation of Concept – Presenting your concept or business to the masses affords an excellent
opportunity to validate and refine your offering. As potential investors begin to express
interest and ask questions, you'll quickly see if there's something missing that would make
them more likely to buy in.